In his book, Guerrilla Marketing to Heal the World, green business expert Shel Horowitz says:

“In the business world, we hear a lot about cutthroat competition and gaining advantage over the enemy. In some circles, it seems to be a game to see how best to cheat your customers. These are the concepts of win-lose marketing, which leads eventually to lose-lose marketing. This ‘dinosaur thinking’ won’t survive. Guerrilla Marketing to Heal the World is about Marketing That Puts People First. Most of the time, everyone can win—nobody has to lose. Not only can you succeed in business by doing the right thing—with every person and business that interacts with you—but often, it’s the only way to succeed.”

We agree. At the Indoor Health Council we believe in making a science-based case for the methods, tools and training of cleaning that help meet aesthetic, hygienic, green and business objectives through field application, measurement, and accountability tied to health impacts and organizational branding.

Promoting the evidence-based value of Cleaning for Health drives the next level of green and social responsibility through Marketing That Puts People First.

We believe it is the high road to success.