Journalism Code of Ethics

  1. We report the truth about matters affecting the indoor environment as it involves cleaning in its many forms.
  2. We use a discipline of verification via our industry experts.
  3. We are impartial and cross-check to ensure accuracy.
  4. We strive to be objective, thorough, courageous, honest, and fair.
  5. We seek scientific validation of claims.
  6. We are publicly accountable, identify sources when feasible, and never plagiarize.
  7. We try not to over-simplify, avoid misleading statements and marketing content.