IHC Media Strategy
Media Goals:
The online Indoor Health Council™ (IHC) seeks to raise commercial cleaning to the status of preventative medicine.
“Our field has been plagued for decades by poor self-concept,” notes IHC Director, Allen Rathey, himself a former building service contractor turned educator, “but when you reflect that effective cleaning removes pollutants and pathogens from indoor spaces, it’s a form of health ensurance.”
IHC seeks partners, media opportunities, and a chance to change the rules by sharing information on the way cleaning impacts health.
Our initial effort is to build “street cred” and help the media with basic cleaning and indoor health knowledge―see examples below―but in time to empower workers and drive “Cleaning as a Calling”―both inside and outside the professional cleaning sector.
Key to this effort is an article series in progress:
The Edge of Cleaning (A search for the limits of professional cleaning as a health intervention)
1. The Elements of Exposure vs. Elements of Cleaning
2. What Cleaning Can Do
3. What Cleaning Can’t Do
4. Defining the New Edge
Factors
Indoor Air Quality
Chemical Exposure
Water Quality
Sound Levels
Lighting
Soil Removal and Hygiene
Sanitizing and Foodservice
Integrated Pest Management
Ergonomics (musculoskeletal, strains, slips/falls)
Self-concept
Sustainability
We welcome input on this topic.
Earned Media
Below are recent links to [Websites] citing Indoor Health Council (IHC).
Household Item Will Make Your Old Patio Furniture Look New
[Best Life]―April 2022
What Exactly Is Green Cleaning?
[Better Homes and Gardens]―May, 2022
What Are Perishable Foods, and How Should You Store Them
[Healthline]―May, 2022
Game-Changing Cleaning Tips You’ve Yet to Try
[Architectural Digest]―May, 2022
The Best Air Purifiers to Rid Your Home of Pollutants and Allergens
[Martha Stewart]―July, 2022
Could Harmful ‘Forever Chemicals’ Soon Vanish?
[The Food Institute]―August, 2022
Mildew vs. Mold: What’s the Difference and How to Get Rid of Both
[Apartment Therapy]―August, 2022
Mildew vs. Mold: What’s the Difference and How to Get Rid of Both
[Kitchn]―August, 2022 (picked up from Apartment Therapy)
How to Clean a TV Screen in 6 Steps Without Damaging It
[Architectural Digest]―October, 2022
We are planning a robust media center for 2023.